Work

Every ad sample here is spec work for a fictional brand.

Hook ads

Finished spec ads are on the way. Want to see one made for your product?

Spec / fictional brand

One ad with 3 different openings. Written sample for Lumi Brush Spa.

Opening 1Your brushes are dirtier than your phone.

Opening 2When did you last wash these?

Opening 3Same brush. Watch this.

Spec / fictional brand

The script of one ad, step by step. Written sample for Lumi Brush Spa.

Hook	Your brushes are dirtier than your phone.
Problem	Dirty brushes make makeup go on patchy.
Demo	Drop the brush in the Lumi spa, press once, lift it out clean.
Proof	Quote taken from the brand's own reviews. On a real ad, never invented.
CTA	Get your Lumi Brush Spa today.